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Merivirta AI Optimizer On the Shopify App Store

AI Optimizer setup guide

Install from the Shopify App Store

This guide takes you from install to your first applied AI proposal in a few minutes. AI is included in every plan, so there is no AI account or API key to set up, and nothing changes in your store until you approve it.

1. Install and choose a plan

Install Merivirta AI Optimizer from the Shopify App Store and choose a plan on Shopify’s plan page. The Free plan works right away, so you can try the app on a few products first. Plans differ only by the number of AI proposals per month: one proposal is a complete rewrite of one product or collection, with all its fields. Billing goes through Shopify and appears on your Shopify bill. The plans and prices are shown on the App Store listing and on the app’s Plans page.

2. Allow AI processing

Open Settings. Under AI processing, allow Merivirta to process your product text with Anthropic Claude and select Save. Nothing is sent to the AI before this.

While you’re there, you can also set:

  • Output language: the language of your current content, or another language you choose.
  • Brand voice: a few words about how your store talks, for example “friendly, short sentences, no exclamation marks”.
  • When a URL changes: create a redirect from the old address (default) or not.

3. Turn on store updates

Under Store updates, select Turn on store updates and confirm. Until you do this, the app can write proposals but cannot apply anything to your store.

4. Generate proposals

Open Catalog, choose Products or Collections and select the items you want to improve, or search and select every item that matches. Add target keywords and notes if you like, for example “winter running shoes” or “mention free returns”. Then select Generate for N selected or Generate for all.

You can also start from the Shopify admin: More actions → Optimize with AI on a product or collection page, Optimize with AI on selected products in the product list, or ask Sidekick to optimize the products of a collection for a keyword. The app opens with the selection and keywords filled in, and you start the job.

The job runs in the background. Follow it in Jobs, where you can pause, resume or cancel it.

5. Review, edit and apply

Open Proposals and select a proposal. At the top, the product page preview shows the current page and the proposal side by side with every change highlighted. Below it:

  1. Compare the current and proposed text of each field and edit anything you want.
  2. Check the search result preview of the SEO title and meta description.
  3. Tick the fields to apply. Title, description, SEO title and meta description are available for every proposal. The URL handle, image alt text and the short summary and highlights are optional and unticked by default.
  4. Select Apply changes and confirm.

If a field was edited in Shopify after the proposal was written, the proposal is marked Needs attention and nothing is overwritten.

6. Show the summary and highlights (optional)

If you apply the short summary and key highlights, add the Product highlights block to your product page: Online Store → Themes → Customize → Product page → Add block → Product highlights, then Save. The proposal page has a link straight to the theme editor.

7. Revert if you change your mind

Open an applied proposal and select Revert to original, or select several proposals in Proposals and revert them together. A whole bulk apply can be undone in Jobs with Undo batch. If you edited the field in Shopify after applying, your newer edit is kept.

Need help?

Open Help in the app to ask Virta, our AI assistant, or a person. See the FAQ and support page, or email jere@merivirta.com.